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More and better Sales

Would you like to sell more and better?

It is clear that the world of sales is transforming. For example, now 74% of buyers carry out more than half of their online search before buying in person.

This shows that companies, both in the B2C and B2B environments, have to adapt to attract a new buyer profile. They must find a way to meet the needs of the modern buyer, with imagination, flexibility and, inevitably, by making use of new technologies.

On the Catalog Player blog you will find information about the latest trends in the world of B2B sales and how you can apply Sales Enablement strategies to achieve more and better sales.

How can you be prepared for the changes shaking up B2B? How can digital tools improve the customer experience? How can the sales team close more sales?

Here you can find the answer to these questions and keep up to date with what is happening in Sales Enablement.

8 podcasts about B2B sales that you need to know

10 February 2026

Continuous learning is key in B2B sales. The best professionals do not only sell: they constantly learn new strategies, methodologies and ways of adding value to their customers. And one of the most efficient ways of doing so is through Podcasts. They allow you to learn from real experts while driving, cooking,

Selling with a tablet: how to do it correctly?

25 January 2026

For years, the B2B sales team has been changing tools: from the briefcase full of paper catalogues, to the laptop, and from there to the tablet. In 2026 the question is no longer whether you should sell with a tablet, but with what combination of tools and mindset you sell in

With CatalogPlayer you can sell offline, even in aeroplane mode

29 April 2025

On 28 April, many of us were surprised by the blackout that affected the entire peninsula, leaving thousands of people and businesses without electricity supply and without an internet connection for several hours. No connection, no communication… and no access to key information in the middle of the working day

The Top 5 sales trends for 2025

15 January 2025

In this Sales Enablement blog we like to review the main sales trends that emerge every time we hang a new calendar on the wall. First of all, we are going to propose a shared challenge to see if the 2024 trends affected you and to what extent: Data analysis:

Personalising (well) communication is caring for B2B customers

17 October 2024

We all want to feel cared for, valued and understood, and B2B customers are no exception. For this reason, when, for example, we receive an email that we detect has been mass-created, it can generate rejection. We are surely talking about a communication that seeks to generate value and

The importance of prescriptive selling in strategic sectors

20 September 2024

There are key sectors in our economy in which prescriptive selling takes on great importance. The most traditional example is the pharmaceutical sector, but there are also other strategic sectors such as construction and the industrial sector in which this type of selling is really

Solutions to address staff turnover problems during holidays

14 August 2024

Staff turnover, especially during the holiday season, is a significant challenge for sales departments. The absence of key team members can affect the continuity of work, customer management, and closing sales. However, a well-implemented sales software can

How to sell more in summer with CP WhatsApp Sales

28 July 2024

Summer can be a challenging period for many companies with B2B businesses due to holidays and fluctuations in market activity. However, with the right tool, such as CP WhatsApp Sales, it is possible to increase sales and maintain a constant connection with customers. WhatsApp is

Get ahead of summer (and sell more calmly)



16 May 2024

In most companies, when summer arrives they want to close many projects that have been in process for months so they can “go on holiday in peace”. There are also urgencies in the sales team to close contracts that allow them to face the summer months with greater peace of mind. At the same time we have

5 keys for your sales staff to convey a good image of your company

4 April 2024

There is no doubt: your brand's image, its positioning and branding directly influence your sales. In a world as competitive as the business world, in which different competitors seek to make their mark and/or seek their differentiation, having and maintaining a good image towards customers

7 tips for your virtual meetings

25 January 2024

Virtual meetings have become an essential part of the future of B2B sales, and we want to help you nail them. For some time now, and especially since the 2020 pandemic, video conferences have become the new normal for companies. In 2024, it seems that the

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