Continuous learning is key in B2B sales. The best professionals don't just sell: they constantly learn new strategies, methodologies and ways to bring value to their clients. And one of the most efficient ways to do this is through podcasts. They allow you to learn from real experts while driving, cooking, commuting to work or even while doing sport. A single anecdote, a single example can change the way you sell or approach your challenges.
At Catalog Player we have selected 5 podcasts in Spanish and 3 in English about B2B sales, with direct links to Spotify and YouTube so you can explore them and see if any of them convinces you and helps you in your day-to-day in the world of sales.
B2B sales podcasts in Spanish
1. Esto va de vender
A podcast by Jorge Coronado. In his show, Coronado shares real learnings about sales psychology, sales performance and B2B processes. He presents himself as «the best B2B sales podcast in Spanish», and releases new episodes every Monday and Thursday. Very entertaining and highly recommended.
Ideal for: sales teams and sales managers.
2. Ventas B2B
Podcast by Julio Mujica focused on sales strategy, opportunity generation and business development between companies. Thematic, short and very instructive episodes.
Ideal for: sales professionals and B2B entrepreneurs.
3. Vender Diferente
This is one of the most influential B2B sales podcasts in Spanish, in this case coming to us from Latin America. Chris Payne is an Australian-Colombian expert and international speaker, who shares practical strategies on consultative selling, value generation and how to sell without competing on price. With powerful topics and with the collaboration of other experts in each subject.
Ideal for: B2B sellers, SDRs and Account Executives.
4. Yo también vendo a empresas
Podcast by David Navas, very focused on prospecting, lead generation and business development in complex B2B environments. With interviews with company managers who present their success stories and ways of working.
Ideal for: SDRs and business development profiles.
5. Liderando en Ventas
Alejandro Tomás Picó presents this podcast focused on sales leadership, strategy and performance improvement in B2B teams.
Ideal for: sales leaders and managers.
B2B sales podcasts in English
6. Make It Happen Mondays
A podcast by John Barrows that includes interviews with sales leaders from technology and SaaS companies.
Ideal for: sales leaders and senior B2B professionals.
7. Sales Gravy
In his podcast, Jeb Blount, offers us modern techniques for prospecting, closing and sales management.
Ideal for: sellers and sales managers.
8. The Sales Evangelist
That of Donald Kelly is one of the most popular podcasts in the world on B2B sales, especially in SaaS.
Ideal for: sellers in technology.
Why do you have to listen to Podcasts about B2B sales?
Podcasts are an extremely powerful tool to improve your skills, and logically also your sales performance. It is clear that you also have to make the most of your free time to cultivate other disciplines or hobbies, but we recommend incorporating learning through podcasts as part of the weekly routine of any sales team. Because being able to learn directly from professionals who are actively selling in complex B2B environments is very interesting.
In B2B sales, competitive advantage starts with knowledge, and knowledge takes up no space.
