Construction Auxiliaries
Most effective salespeople and distributors in construction and construction auxiliary companies in construction and construction auxiliary companies
A sector that is growing and being remodelled
Since 2015 the construction sector has experienced a steady growth rate of 6%. Now, recent studies estimate that by 2030 there will have been an increase of 85%, reaching 15.5 trillion dollars.
The United States, China and India will be major players in this growth, which means new and strong competitors in the market. Thus, it is increasingly important to offer the customer not only a product, but a unique experience that distinguishes the company from the competition.
The sector is not only growing steadily, it is also transforming. It should be borne in mind that technology in the construction and construction auxiliary sector embraces a large number of areas: machinery, tools and safety systems, software and robotics…
In general, in recent years the sector has been impacted by the fourth industrial revolution, which is characterised not only by digitalisation, but by the total integration of systems and the merging of physical and virtual environments.
The Big Data and the Internet of Things anticipate a much more automated future for construction, led by smart software. For all construction companies this will mean the need to acquire increasingly complex and advanced products that can be integrated into smart systems.
More and better sales
The use of the Sales Enablement solution in the industrial sector has led to the following results:
Advantages of Sales Enablement for the construction sector
In this context, sales in the construction sector are increasingly characterised by the marketing of disparate, complex and highly technical products.
Therefore, B2B construction and auxiliary companies can benefit enormously from Sales Enablement. A sales training platform is key to helping the sales team understand the product perfectly and be able to access information about it at any time.
In this regard, it is essential that there is fluid communication between marketing and sales, so that salespeople have access to updated content aligned with the brand image, which can be easily conveyed to the customer.
Furthermore, with digital Sales Enablement platforms such as CatalogPlayer, the salesperson has the ability to download the content, so that it can be shown to the customer immediately, even if it is a construction site without internet access.
A Sales Enablement strategy also helps to offer a differentiated customer experience from the competition. Thanks to visit monitoring and new AI systems, it is possible to give the customer a personalised experience and offer them a clearer view of the use they could make of the product for the construction project.
Some of our clients in the construction auxiliary sector
