Horeca and Consumer Sector

Catalog Player allows you to better attract and retain your customers in the Horeca sector

Recovery of a key sector through technology

The hotel, restaurant, café and consumer sector in general is one of the most prominent in Spain.
After having been highly affected by the pandemic, the sector has already begun to recover, and it is doing so by decisively continuing with the digital renewal that it began years ago.

Now more than ever, companies in the horeca and consumer sector must make the most of digital tools to attract potential customers.

However, it is also a sector in which the in-person experience is still highly valued, both (for obvious reasons) in B2C interactions, as well as in B2B sales processes. Susanna Mander, Head of Global Brand Marketing at Meliá Hotels International at the MOST Congress 2021 expressed: «The mix of offline at the experience level and digital marketing is ideal for today's situation”.

Advantages of Sales Enablement for the Horeca sector

Both in the B2C and B2B spheres, it is increasingly common for customers to prefer to carry out certain commercial interactions virtually. To attract new customers and retain existing ones while standing out from the competition, B2B companies in the horeca and consumer sector need to strongly emphasise their digital presence.

Sales Enablement is key to the growth of these companies, as it enables a double improvement in two areas that are important for the sector. On the one hand, the application of multimedia resources allows the user experience to be optimised, favouring collaboration with the customer and monitoring of the entire purchasing process. On the other hand, Sales Enablement helps the sales team to better convey the company's brand image, which is especially important in the Horeca and consumer sector, where emphasising product quality is essential.

More customers and references sold

The use of the Sales Enablement solution in the Horeca sector has led to the following results:

Increase sales by between 6 and 20% in less than 18 months

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Reduce the time taken to acquire new customers by around 50%

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Increase the visit conversion rate (virtual or in-person) by more than 25%

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Reduce by 50% the time spent on administrative tasks by the sales team

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Increase the number of references sold by 42%

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Some of our Clients in the Horeca and Consumer sector

What our clients think of us

"CatalogPlayer has made it easier to manage and distribute corporate information across our sales network and clients. Through remarkable simplicity and agility, CatalogPlayer has enabled our sales force to be equipped with a wide range of information necessary for their daily activities".