FASHION and Accessories
CatalogPlayer allows you to personalize customer experiences in your sales interactions
A sector at the forefront of the technological revolution
In recent years, the retail sector has become a benchmark in digitalization and innovation.
According to the observatory from the bank Cetelem, in fashion purchases 69% of the intention to buy is in the digital market, as it is the most commonly purchased type of product in 2020.
Every day new digital innovations appear in the retail sector and not only in online environments. Innovations in offline settings, such as interactive fitting rooms and showrooms applying technological advances are also gaining popularity.
The clear transformation taking place in B2C fashion sales has directly impacted B2B interactions, where the retail sector shows that it can (and should) be at the forefront in speed and innovation.
Advantages of Sales Enablement for the fashion and accessories sector
Sales visits need to be transformed especially in a highly digitalized sector like fashion and accessories. We have to move on from focusing solely on economic transactions to place more emphasis on commercial actions centred on customer experience, since customers can now purchase products at any time from their devices.
Therefore it is essential to apply Sales Enablement strategies so that salespeople can offer customers an improved experience, taking advantage of the capacities that new technologies offer.
By applying intelligent sales software programs, it is possible to show clients up-to-date content, personalize the experience and track the entire sales process.
Advantages of Sales Enablement for the fashion and accessories sector
Using the Sales Enablement solution in the fashion sector has led to the following results:
Improved omnichannel brand image for 95% of salespeople and 98% of customers
What our customers are saying about us
"CatalogPlayer ha facilitado la gestión y distribución de información corporativa entre nuestra red de ventas y clientes. A través de una notable sencillez y agilidad, CatalogPlayer ha permitido dotar a nuestra flota comercial de un abanico de información extensa y necesaria para el desarrollo de su actividad diaria".
