There is no doubt: your brand image, its positioning and branding directly influence your sales. In a business world as competitive as this one, in which different competitors seek to make their mark and/or find their differentiation, having and maintaining a good image in the eyes of customers or potential customers is essential to maintaining a good sales rate and loyalty.
Let's review five important aspects that your sales team must take into account and must not neglect:
1. Value every point of contact with the customer
No communication with the customer should be undervalued, however trivial it may seem. If our company wants to maintain its corporate image at all times, we must prevent salespeople from communicating in a way that is too improvised. Commercial emails must be well structured, with a clear and well-defined signature, and the documents to be attached properly prepared.
Staking the success of a proposal on the skills salespeople may have by modifying Word or PowerPoint documents is risky.
2. The sales pitch you present is key
Sales visits must be well prepared in order to be concise and productive. To do this, we must be able to quickly access customer data and all our sales pitch and offers, and the best way is to have everything unified in a mobile sales application.
Likewise, if the visit is online, having everything we want to show just one click away is essential so as not to waste the time of a customer or potential customer. All this, and much more, is possible with Catalog Player.
3. Pay attention to all the material you hand out
If we have to hand over any document or business card, especially to potential customers, let's bear in mind that in addition to its own use this material will be the reminder of the salesperson's visit to that company. That is why it must convey the same values that the sales team seeks to communicate and, wherever possible, be attractive enough that it does not end up in the bin too quickly.
4. Use WhatsApp professionally
In a world in which commercial communication often drifts, for convenience, towards messages on whatsapp, we must be attentive. It is important that salespeople have a company mobile phone to avoid mixing personal and professional messages. In addition, in this way they can have a profile tailored to their work as salespeople, from contact information to their profile picture to their availability hours. In this way, customers or potential customers have the feeling at all times that they are communicating with your company and not with an individual.
Precisely, having detected this need on the part of many companies, the Catalog Player platform has had for months an interesting integration with WhatsApp to be able to send all sales capsules through the most widely used instant messaging app.
5. Our brand has to seduce
Finally, it is important to remember that our brand image has to convey our benefits and attributes, but at the same time it has to seduce. So if you suspect that your corporate image may be outdated in relation to your target audience or poorly aligned with your values, review it urgently.
«A good brand really generates and should generate sales.» (Bernard Schroeder, Forbes)
It is important to remember where we come from, but too often company executives are afraid of change because they were involved in the previous creation of the corporate image. Ask your employees and trusted customers for their opinion, and if you do not have a marketing department that can take on the change, you will need to seek advice from an external company.
