What role does technology play in the onboarding process? And more importantly: How can AI help us sell more?

At Catalog Player we have met with an expert in digital sales and onboarding to find the answers.

In this interview, Javier Corral, digital advisor, explains what onboarding is, why it is necessary and how we can make it easier in the commercial world.

Also discover how technologies SalesTech can help us boost B2B sales.

Key ideas 💡

Below, we present some of the key ideas that summarise the content of this interview.

Javier Corral:

«There is a common question, which is: what should this onboarding be like? The answer is very simple: it must exist.»

«The key to technology in onboarding is providing the sales team with tools they will subsequently have to work with.»

«If the main objective of a salesperson is to sell, let's eliminate all those routines and processes that can already be done with automated procedures.»

«The first thing that must be digitally transformed is the company culture.»

«Even though we are talking about digital tools, digital transformation is about people.»

«Sustainable selling in the future will be more consultative; the salesperson, not as a person who has information, but as a person who advises, accompanies, facilitates and manages the sales process.»

 

As we can see, the world of sales is transforming. To continue keeping up to date and taking advantage of the opportunities offered by new technologies, the first transformation must be of the individuals themselves and the way of working in the company. It is after this that Salestech can come into play to help us increase profits.

In this sense, the best option is to choose easy-to-use and intuitive tools that optimise business processes comprehensively; from the onboarding of new employees to the moment of closing a sale.