home and decoration sector

Stand out from the competition in the Home sector
with CatalogPlayer

Digitalisation is fully entering homes in search of comfort

In recent years we have seen how public spaces have been transformed. Shopping centres and shops, supermarkets, transport, healthcare centres… New technologies are being applied around us to improve our day-to-day lives.

However, the transformation has not only taken place outside our homes. As a result of the pandemic, homes have modernised more rapidly, in order to improve comfort and make everyday tasks easier.

Artificial Intelligence systems have already entered many homes and are capable of connecting different household objects to each other. In this case we are talking about the Internet of Things (IoT): the digital interconnection of everyday objects via the Internet; more between them than with people, so that they allow functions to be automated without us having to intervene directly.

The IoT is currently very relevant in the sale of Home products and sets an innovation trend in the sector, which must adapt to the preferences of an increasingly modernised end consumer.

Advantages of Sales Enablement for the Home sector

The Home sector works with products that everyone needs and consumes fairly steadily. Moreover, after the pandemic and the 2020 lockdown situation, consumers place special value on purchasing this type of product.

Thus, the offering in B2B companies in this sector is stable and there are often minimal differences between the features of the products offered by different brands. Therefore, there is a great deal of competitiveness in the sector and it is important for companies to stand out, not only through the product but also by offering an improved customer experience.

In the Home sector, digital innovation is essential to add value to the customer's purchasing experience and to differentiate oneself from the competition. In fact, according to a study carried out by McKinsey on the sale of consumer products, companies that innovate in marketing and sales grow 4.1 percentage points faster than those that remain behind.

The ability to automate certain functions through intelligent sales software has several advantages for B2B companies in the sector. On the one hand, it frees salespeople from routine and administrative tasks, so they can focus more on dealing with the customer. On the other hand, it allows sales staff to work on visits with multimedia content that is optimised and constantly updated. Finally, this type of software makes it easier to collect data and extract useful metrics for making successful commercial decisions.

In this way, Sales Enablement platforms are the key for B2B companies in the Home sector to make the change from a product-centred sales model to a client-centred model, which is necessary to stand out from the competition.