In your company, does each salesperson use a different pitch to sell?
Do the different pitches not adapt well to each customer?
The best option to increase sales is to opt for a sales pitch aligned but at the same time personalised for each customer.
Does that seem like a contradiction to you?
In this 2-minute video we show you that it is possible and how you can achieve it:
Although it is common for each salesperson to have their own strategies, the truth is that the lack of alignment in the sales pitch poses a high risk for the company. Not all pitches will be equally effective and we can also end up confusing the customer.
The first step to resolve this situation is to ensure that the entire sales team has access to the same sales pitch. The sales pitch it is a type of content that offers the salesperson the reasoning and information needed to convince the customer.
For the sales team to present a unified sales strategy, it is important to acquire a platform that allows all salespeople to access this content quickly and easily.
The CatalogPlayer solution
The CatalogPlayer platform concentrates in a single tool all the communication elements necessary to carry out sales actions. And furthermore, all integrated with the company's ERP. This means an optimisation of the entire sales process.
Integration into a single platform also includes the unification of the communication channel, so the sales team gains greater control throughout the augmented sales cycle:
- Before the visit: assists the salesperson to help prepare it.
- During the visit: Recommends content to show depending on the customer
- After the visit: It provides process metrics to adapt the sales pitch to the results
The CatalogPlayer solution also has added value: continuity throughout the process.
Fluidity throughout the entire sales cycle and the constant extraction of valuable information is key to achieving an improved sales pitch. In this way, the sales argument is not only aligned; it can also easily adapt to the needs of each customer.
