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More and better Sales

Would you like to sell more and better?

It is clear that the world of sales is transforming. For example, now 74% of buyers carry out more than half of their online search before buying in person.

This shows that companies, both in the B2C and B2B environments, have to adapt to attract a new buyer profile. They must find a way to meet the needs of the modern buyer, with imagination, flexibility and, inevitably, by making use of new technologies.

On the Catalog Player blog you will find information about the latest trends in the world of B2B sales and how you can apply Sales Enablement strategies to achieve more and better sales.

How can you be prepared for the changes shaking up B2B? How can digital tools improve the customer experience? How can the sales team close more sales?

Here you can find the answer to these questions and keep up to date with what is happening in Sales Enablement.

3 problems for B2B companies that may be affecting your sales

8 August 2022

Nowadays, many B2B companies are reinventing themselves and undergoing digital transformation. However, at the same time, many also discover that investing in digital marketing does not always mean increasing sales. At least, not without more. This situation often causes frustration for the management team, which ends up hindering

3 reasons why you should use a Customer Journey map for your B2B sales

21 July 2022

A Customer Journey map or mapping consists of a type of diagram or visual representation of the different phases of the journey a customer makes to purchase a product or service. This includes everything from the first interaction with the brand, the purchase of products, customer service,

5 keys to attracting interested prospects

30 June 2022

For most companies in the B2B environment, one of the major annual objectives is to attract new customers in order to increase sales. If this is not a problem for your company… congratulations! But bear in mind that it is always advisable to attract or continuously study prospects in order to

Is it worth expanding (scaling) your sales strategy?

15 June 2022

«Not all success stories can (nor should) be replicated.» This is the reflection of a recent article in Harvard Business Review magazine on sales strategy. We must bear in mind that what worked with one customer or potential customer does not necessarily have to work with another.

The path that B2B sales must take according to McKinsey

4 May 2022

Ecommerce has been transforming sales for some years now, especially those focused on the end consumer. After the pandemic, B2B interactions have also undergone a great transformation. Ecommerce has burst forcefully into interactions between companies and now B2B sellers need new capabilities to respond

Promote commercial empowerment and you will improve your sales

10 February 2022

“Empowerment” is a word that has become very popular in recent years. But had you heard of sales empowerment? What is sales empowerment? In today's society, individuals increasingly have more tools and knowledge to act independently and make decisions. In this sense we can

Omnichannel: here to stay and more urgent than ever

13 January 2022

Which channel do B2B buyers prefer? It is very possible that in your company this question has been very important in recent years. Well, according to a recent McKinsey&Company survey the answer is: all of them. With the rise of digitalisation following the pandemic, there has been

Take control of sales visits

2 December 2021

Do you lack control of sales visits? This minute-and-a-half video will teach you how to regain control of what happens during all visits with customers Through the CRM salespeople record information about interactions with customers. However, with the CRM alone,

Improve your brand image by avoiding mistakes by the sales team

15 November 2021

There are many factors that can damage our company's image. A common case is when the sales team makes incorrect use of content generated by marketing, working with information that has not been validated or that may be misaligned with the brand image.

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