ERP and CRM integration

What are the advantages of ERP and CRM integration?

Firstly, an ERP is an enterprise resource planning system, which helps with the internal management of the company, in English: “Enterprise Resource Planning”. This type of software streamlines daily administration and decision-making processes, thanks to the collection of rigorous and up-to-date information about the company.

On the other hand, a CRM, from the acronym “Customer Relatioship Management”, consists of software used to manage the company's relationship with the customer. CRM systems make it possible to catalogue and manage information on the customer portfolio and often include tools for scheduling visits or assigning certain services to each customer.

The vast majority of large companies work with some standard ERP system on the market, very often in combination with the use of some CRM system. Now, it has become a necessity that has come to stay in many SMEs too.

For business management in omnichannel, it is necessary to go one step further than these solutions and commit to integrating the systems to extend their effectiveness.

CatalogPlayer has standardised connectors that can be integrated with the main ERP and CRM systems on the market. This facilitates the centralisation and handling of information through effective management of the single data source.