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More and better Sales

Would you like to sell more and better?

It is clear that the world of sales is transforming. For example, now 74% of buyers carry out more than half of their online search before buying in person.

This shows that companies, both in the B2C and B2B environments, have to adapt to attract a new buyer profile. They must find a way to meet the needs of the modern buyer, with imagination, flexibility and, inevitably, by making use of new technologies.

On the Catalog Player blog you will find information about the latest trends in the world of B2B sales and how you can apply Sales Enablement strategies to achieve more and better sales.

How can you be prepared for the changes shaking up B2B? How can digital tools improve the customer experience? How can the sales team close more sales?

Here you can find the answer to these questions and keep up to date with what is happening in Sales Enablement.

Change the focus: collaborative selling can transform your sales

The end of the era of lone wolves: this is how a collaborative strategy can improve your sales. We usually see in many companies and even in films and series, a wrong approach to sales. Or, at the very least, not as effective as it could be. That is: the figure of the salesperson

Is it time to apply Sales Enablement to your company?

What is Sales Enablement? Have you heard of Sales Enablement? Sales Enablement could be translated as “sales training” and consists of a business process that allows maximising profits through the improvement of the sales team. In this sense, the main objective of Sales Enablement is to provide

How to choose the best sales software for your business

5 features you should look for in sales software. In recent years, digital transformation has completely changed the way many companies sell. After revolutionising B2C sales, digitalisation has reached B2B businesses and has revolutionised all commercial processes, including the visit

This is how digital tools can transform your B2B sales

In a new technological reality 4.0, digital tools have appeared that can completely transform commercial interactions. In B2C, the success of online sales is undeniable. As a result, the management of customer data has taken on fundamental importance: the content they consume on social media, their online searches,

5 strategies to optimise mobile sales

It is a reality: mobile devices are no longer just a tool for communicating with our contacts. They are now always with us, and with easy access to information about products, e-commerce and more, mobile devices are the new shopping centres. In the B2C (Business to Consumer) sector,

How to prepare your sales staff for hybrid selling?

This is how Pere Tura, CEO of CatalogPlayer, explained it at Social Selling Day 2022. The purchasing patterns of B2B consumers have been transformed at an accelerated pace in recent years. Therefore, it makes no sense to continue using traditional strategies. This issue, very much present in the world of

Strategies to get the most out of your B2B ecommerce

Online sales arrived to stay, and they did so by completely revolutionising the market. The change was first experienced in B2C businesses, but it is now an established trend in B2B companies. However, sometimes business-to-business companies face certain problems in carrying out this adaptation

How to set sales targets that deliver results

For any sales management, setting objectives is essential. And not only at New Year or after the holidays. In fact, to improve the sales team's results, it is best that both long- and short-term objectives exist at all times. However, finding

4 keys to increasing the ROI of Sales Tech

The main objective of Sales Enablement is to provide salespeople with the right tools to improve their performance and maximise sales. Often, this is achieved through a Sales Tech application or sales training tools. But once the Sales Enablement strategy is already

5 ideas to reconnect with energy when returning from holiday

To reconnect with the greatest enthusiasm to work after the holidays, an essential requirement that is not always achieved is indispensable: switching off during the holidays. If last year we gave five ideas on this same blog to give your sales force a boost in summer, this year

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