
Streamline the sales process with the intelligent management platform for commercial and corporate content.
Unify products, data and customers in an AI assistant to sell more
Connect your ERP with your WhatsApp Business Platform.
Unify your products and ERP in an AI assistant that helps you sell more.
Our Partner programme has been designed to work and grow together, helping you to achieve and enhance business opportunities through a simple, agile and profitable programme, based on trust and teamwork.
SAGE 200, SAP Business One and Microsoft Dynamics NAV (Navision).
Expand your range of value-added services and products.
Boost your range of value-added services and products.
Would you like to sell more and better?
It is clear that the world of sales is transforming. For example, now 74% of buyers carry out more than half of their online search before buying in person.
This shows that companies, both in the B2C and B2B environments, have to adapt to attract a new buyer profile. They must find a way to meet the needs of the modern buyer, with imagination, flexibility and, inevitably, by making use of new technologies.
On the Catalog Player blog you will find information about the latest trends in the world of B2B sales and how you can apply Sales Enablement strategies to achieve more and better sales.
How can you be prepared for the changes shaking up B2B? How can digital tools improve the customer experience? How can the sales team close more sales?
Here you can find the answer to these questions and keep up to date with what is happening in Sales Enablement.

The end of the era of lone wolves: this is how a collaborative strategy can improve your sales. We usually see in many companies and even in films and series, a wrong approach to sales. Or, at the very least, not as effective as it could be. That is: the figure of the salesperson

Efficiency is a vitally important issue for any sales management, and a key question when making decisions and defining commercial strategy. When we talk about improving a company's efficiency, we refer to everything that results in a double benefit: reducing

What is Sales Enablement? Have you heard of Sales Enablement? Sales Enablement could be translated as “sales training” and consists of a business process that allows maximising profits through the improvement of the sales team. In this sense, the main objective of Sales Enablement is to provide

5 features you should look for in sales software. In recent years, digital transformation has completely changed the way many companies sell. After revolutionising B2C sales, digitalisation has reached B2B businesses and has revolutionised all commercial processes, including the visit

In a new technological reality 4.0, digital tools have appeared that can completely transform commercial interactions. In B2C, the success of online sales is undeniable. As a result, the management of customer data has taken on fundamental importance: the content they consume on social media, their online searches,

It is a reality: mobile devices are no longer just a tool for communicating with our contacts. They are now always with us, and with easy access to information about products, e-commerce and more, mobile devices are the new shopping centres. In the B2C (Business to Consumer) sector,

This is how Pere Tura, CEO of CatalogPlayer, explained it at Social Selling Day 2022. The purchasing patterns of B2B consumers have been transformed at an accelerated pace in recent years. Therefore, it makes no sense to continue using traditional strategies. This issue, very much present in the world of

Online sales arrived to stay, and they did so by completely revolutionising the market. The change was first experienced in B2C businesses, but it is now an established trend in B2B companies. However, sometimes business-to-business companies face certain problems in carrying out this adaptation

For any sales management, setting objectives is essential. And not only at New Year or after the holidays. In fact, to improve the sales team's results, it is best that both long- and short-term objectives exist at all times. However, finding

The main objective of Sales Enablement is to provide salespeople with the right tools to improve their performance and maximise sales. Often, this is achieved through a Sales Tech application or sales training tools. But once the Sales Enablement strategy is already

On 6 October, Social Selling Day 2022 will take place, a day on which to discover the keys and benefits of applying «social selling» to your sales strategy, taking advantage of tools such as LinkedIn and other digital channels as a competitive advantage for your sales teams. Perhaps

To reconnect with the greatest enthusiasm to work after the holidays, an essential requirement that is not always achieved is indispensable: switching off during the holidays. If last year we gave five ideas on this same blog to give your sales force a boost in summer, this year
Streamline the sales process with the intelligent management platform for commercial and corporate content.
Unify products, data and customers in an AI assistant to sell more
Connect your ERP with your WhatsApp Business Platform.
Unify your products and ERP in an AI assistant that helps you sell more.
Our Partner programme has been designed to work and grow together, helping you to achieve and enhance business opportunities through a simple, agile and profitable programme, based on trust and teamwork.
SAGE 200, SAP Business One and Microsoft Dynamics NAV (Navision).
Expand your range of value-added services and products.
Boost your range of value-added services and products.