How have B2B customers changed in recent years? More importantly: how should we transform B2B sales to adapt to this new consumer profile?
At CatalogPlayer we met with an expert in Customer Journey and customer experience to find out the answers.
In this interview, Toni Seijo, an expert researcher in Customer Experience and a member of the board of the IE Center for C-Centricity, explains to us how sales have transformed in recent years and what role people should carry out in this new reality marked by the emergence of new technologies.
Find out what Toni Seijo says about what companies can do to increase customer engagement today and be successful in sales.