“Empowerment” is a word that has become very popular in recent years. But have you heard of sales empowerment?

What is commercial empowerment?

In today's society, we individuals increasingly have more tools and knowledge to act independently and make decisions. In this sense we can speak of “training” and “empowerment”.

Commercial empowerment refers to a state in which a company's sales team can operate effectively with a high degree of autonomy.

How is commercial empowerment achieved?

Firstly, it should be borne in mind that society and people are changing. The way we work is being transformed. digital adoption is now essential in sales teams, since it is the salespeople themselves who prefer easy-to-use and intuitive tools over long training sessions.

This means that sales teams want quick and effective solutions that allow them to carry out their activity with a certain autonomy. They want more freedom to make decisions, but in a well-founded way, with all the necessary information at hand.

To achieve this independence in their roles, the sales team needs a platform that gives them access to all the sales content, such as:

• Sales and corporate content
• Customer portfolio
• Sales routes
• Sales pitch
• …

Why is an “empowered” sales team desirable?

Committing to commercial empowerment has wide-ranging advantages for the company.

First, it can lead to a rapid increase in productivity. Especially in large companies, it is common for salespeople to spend a great deal of time searching for information and content to sell, rummaging through folders and often overlooking important things.

The Catalog Player's Content Hub gives salespeople the ability to manage all content comprehensively. This brings direct benefits for the sales team's productivity and improved sales:

• It increases the detection of sales opportunities
• It reduces the risk of error by having all content integrated into one platform
• A more unified sales strategy by having easy access to the sales pitch
• Interactive catalogue that makes presentations more attractive

AI for empowerment

It doesn't end there. While it is true that giving access to all content in an organised way fosters commercial empowerment in itself, it can be made even easier through Artificial Intelligence.

The AI and Machine Learning can be a great boost to enhancing salespeople's autonomy. A platform that includes this type of solution can guide the salesperson on which content is best to use and when.

In addition, it can automatically create personalised portfolios for each customer, speeding up the presentation moment during sales visits and saving the salesperson a great deal of time.

In general, commercial empowerment, driven by AI, is a path worth taking in your company.

Committing to it will allow you to offer the customer an improved experience and for your salespeople to convey an image of a well-prepared team that is up to date with innovation and digitalisation.