Fashion, accessories and Cosmetics

Catalog Player allows you to customise the customer experience in your commercial interactions

A sector that leads the technological revolution

In recent years, the retail sector has become a benchmark in digitalisation and innovation.

According to the observatory of the banking entity Cetelem, in the case of the purchase of fashion products, 69% of purchase intent falls on the digital market, making this the type of product most bought online in 2020.

Furthermore, in the retail sector digital innovations appear daily, and not only in online environments. Innovations in offline environments are also gaining popularity innovations in offline environments, such as interactive fitting rooms or showrooms that apply technological advances.

The clear transformation that is being experienced in B2C fashion sales has directly impacted B2B interactions, where the retail sector demonstrates that it can (and should) also be at the forefront in terms of speed and innovation.

Advantages of Sales Enablement for the Fashion, accessories and cosmetics sector

Especially in a sector as digitalised as fashion and cosmetics, sales visits need to be transformed. The centrality of the economic transaction must be left behind to make way for a more commercial action focused on the customer experience, since payment for the product is now something the customer can carry out at any time from their devices.

To this end, it is essential to apply Sales Enablement strategies, so that salespeople can offer the customer an improved experience, taking advantage of the facilities offered by new technologies.

Through the application of smart sales software, it is possible to show the customer updated content, customise the experience and allow them to track the entire sales process.