What is Sales Enablement?
Have you heard of Sales Enablement?
Sales Enablement could be translated as “sales training” and consists of a business process that allows maximising profits through the improvement of the sales team.
In this sense, the main objective of Sales Enablement is to provide salespeople with the most appropriate tools to maximise sales. This can be achieved through the training of salespeople or by providing the team with Sales Tech (sales technologies) to facilitate and optimise their functions.
What is the ROI of applying Sales Enablement?
Once we decide to apply a Sales Enablement solution in the company, the question inevitably arises: will the investment be profitable?
In other words, when the time comes, it is essential to measure the return on investment or ROI of Sales Enablement.
In this short video, Pere Tura presents a real case of the results over 3 years of a company in the industrial sector that applied CatalogPlayer's Sales Enablement solution.
ROI of Sales Enablement
As we see in the video, after applying the CatalogPlayer solution, this company's sales increased by 23% in the first year and by 34% from the second year onwards consistently.
At the heart of this improvement is a key figure: thanks to process automation, salespeople can dedicate 25% more time to sales.
Benefits of Sales Enablement beyond ROI
But, beyond profitability, which is obviously very important, there are also many other benefits of Sales Enablement to take into consideration.
Sales Enablement generates better trained salespeople who are in continuous learning. This is in addition to optimised content and metrics that allow the sales pitch to be segmented. In this way, what Sales Enablement achieves, at a general level, is an improved customer experience, which means an increase in engagement.
This is how Pere Tura explained it at Social Selling Day:
Benefits of Sales Enablement
Finally, it should be borne in mind that the application of technology only makes sense in a company from the moment it is really used and brings value to the members of the organisation.
Therefore, CatalogPlayer's Sales Enablement solution is easy to use and intuitive and can be used by salespeople immediately, as well as accompanying new salespeople in the onboarding process.
