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Artificial Intelligence

This is how Artificial Intelligence is revolutionising the world of sales

21 October 2021

Artificial Intelligence is undoubtedly one of the great technological revolutions of recent times. The application of AI systems to commercial actions is a growing trend that is being applied in large companies across different sectors. Within Artificial Intelligence, machine learning stands out

Microsoft opens an Artificial Intelligence hub in Barcelona

4 October 2021

Microsoft has chosen Barcelona as the base of operations for its next R&D Hub, which will focus on the application of Artificial Intelligence technologies to improve the user experience on the web. After the hubs in London, Paris and Munich, the Barcelona one becomes

Five ways in which Machine Learning can improve your sales

26 July 2021

Machine Learning is one of the great technological revolutions of recent years. In the world of modern sales, it is a tool that can be our best ally to improve customer experience and sell more effectively. Do you want to know how? What is

How can we adapt to the hybrid customer?

14 July 2021

The disruption of the pandemic has accelerated the changes that were already taking place in B2B business. Increasingly, there is a shift from a mostly face-to-face sales model to an increasingly digital sales model. The channels for contacting the customer have changed and,

How can I better control what happens during a B2B visit?

6 July 2021

Would you consider creating a website and not looking at its analytics? How many visits it has, how long they stay on the page… Not doing so seems totally counterproductive, especially considering that there are many effective tools for this. However, when it comes to B2B sales, often they are not collected

CDTI approves Catalog Player's latest project

8 June 2021

The Centre for the Development of Industrial Technology (CDTI) has approved the project «Smart Catalog Player: Smart Content Sales Enablement Platform» to be funded with European funds. The CDTI is a body of the Ministry of Science and Innovation that promotes the technological development of Spanish companies. It does so by channelling the

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