The Centre for the Development of Industrial Technology (CDTI) has approved the project «Smart Catalog Player: Smart Content Sales Enablement Platform» to be funded with European funds.

The CDTI is an entity of the Ministry of Science and Innovation that promotes the technological development of Spanish companies. It does this by channelling the most interesting applications for R&D&I projects, both national and international, and offering funding. And on this occasion, it has decided to support the Catalog Player project of Artificial Intelligence (AI) and machine learning.

We want to apply artificial intelligence to the sales process

Our project to create a Smart Content Sales Enablement Platform aims to develop a platform to integrate Artificial Intelligence into the sales process.

Catalog Player's AI learns from the best practices of the sales reps and from this collected data, it offers users content and proposals automatically, based on the customer's profile. In this way, salespeople can benefit from the facilities offered by a system that personalises the experience of the customer quickly and effectively.

We are grateful that with the help of the CDTI we will be able to improve the implementation of this project and make our Sales Enablement platform continue to grow and improve day by day.