Digital transformation

Digital transformation has changed many aspects of our daily lives. Inevitably, this has also entailed extensive changes in the world of sales.

The transformation has been seen earlier in B2C interactions and in sectors such as retail, more than half of sales to the end consumer are now made online. Now, and especially after the pandemic, new technologies are also taking centre stage in B2B interactions and can mean the difference between success and failure in sales strategies.

The channels through which the customer comes into contact with the company have multiplied, and it is necessary to have the right tools to manage all the information generated in each of them and make the most of it.

Furthermore, in the case of B2B companies, unlike B2C ones, there are fewer customers, but with a higher financial contribution, so customer engagement is especially important.

Thanks to the constant collection of data, new technologies provide the opportunity to increase engagement by facilitating the personalisation of sales both in in-person interactions and through virtual channels.

Thus, especially in large companies, digital transformation has become a priority in order to adapt to a new customer profile.