Fruits Sagarra is a distribution company specialising in the supply of fruit, vegetables and food for the Horeca channel and group catering. They are located in the province of Barcelona and have more than 65 years of experience. Thanks to their dual specialisation as producers and distributors of fresh fruit and vegetables, they can successfully work with the Horeca sector, group catering, convenience stores and the most important large retail chains in Catalonia.

Among its values the following stand out:

• Offering the highest quality and variety of product
• A close and efficient customer service
• Technological innovation applied to all its business processes.

THE CHALLENGE:

Fruits Sagarra it already had the tool Mobile Sales by CatalogPlayer for its sales team's field sales. However, the company was facing a new strategic challenge: optimising the B2B ordering process and increasing sales, especially in the area of recurring orders.

Until then, a large part of these orders were managed through traditional channels such as telephone, email or WhatsApp, which meant:

1. A greater investment of time for both customers and the sales and administrative teams.
2. Risk of errors in orders and lack of traceability.
3. Limitations for customers to be able to place orders autonomously, quickly and at any time.

The main objective was to put the customer at the centre, offering them a digital tool that would allow them to place orders more agilely, conveniently and efficiently, without losing the professional service or the personalisation typical of the B2B channel.

THE SOLUTION:

To respond to this challenge, Fruits Sagarra opted to incorporate B2B Ecommerce Portal by CatalogPlayer, implementing a complete digital solution adapted to its business model.

The solution included:

1. B2B Ecommerce Portal: in desktop version, accessible from any browser, which allows customers to:

• Consult the updated product catalogue.
• View personalised prices according to customer.
• Place orders quickly and in a structured way.
• Repeat usual orders in just a few clicks.

2. B2B mobile app: designed to facilitate customers' daily operations from their smartphone or tablet, ideal for:

• Placing orders at any time and place.
• Streamlining purchases from the point of sale or restaurant.
• Reducing dependence on calls and messages.

Thanks to CatalogPlayer, Fruits Sagarra managed to unify catalogue, prices and orders on a single platform, fully aligned with the needs of the professional channel.

MEASURABLE RESULTS: 

The implementation of the CatalogPlayer Ecommerce Portal has generated clear and measurable results:

• Increase in sales: by facilitating the purchasing process and streamlining order placement.
• Time saving: for both customers and the sales and administrative team.
• Greater digital adoption by customers: thanks to the combination of the desktop version and mobile app.
• Faster, more accurate, and organised orders: reducing errors and follow-up queries.
• Improved B2B customer experience: which now has a modern, agile tool available 24/7.

With its exclusive app for professional customers, Fruits Sagarra now offers a solution that makes it easy to place orders, with always up-to-date prices and an agile service for Horeca, communities, shops and large chains.

In short, Fruits Sagarra has taken a decisive step in its commercial digitalisation, using CatalogPlayer as a lever to sell more, better and more efficiently.