The basic aim of a holiday is to recover physically and psychologically from the working period. The personal and emotional benefits of holidays are clear, but in many companies they are periods of concern. And at a business level we cannot forget some risks of this period. Holidays can cause losses due to lack of income and loss of rhythm in the commercial machinery. For all these reasons we are going to provide some ideas to continue building sales, always with technology on our side.

To begin with, it is very important to ensure that the entire sales process is digitalised, with a platform that gives us security and data. A platform that allows us to stop and start quickly. The same in companies that rotate their workers for holidays, as in others that stop their sales activity completely.

Summer offers

In most B2B companies, the summer months are low seasons. Therefore one possibility is to take the opportunity to create new offers and target them at all our operational clients. With this we can take advantage of a traditionally low period – July and basically August – to generate a “summer sales” strategy with our clients.

We can visit them or simply generate attractive commercial capsules so that they know we are active and do not forget about us.

Time for analysis

Working with a Sales Enablement platform allows you to always have the entire sales process under control. With data and metrics updated at all times, summer is a good time to review some statistics that during the frenetic day-to-day are left pending. In this way, you can take advantage of the traditional holiday season to analyse in depth how the sales season has gone and make the best decisions for the last quarter of the year.

Thanks to this detailed analysis, we will also be able to detect which marketing content has worked better or worse. In this way we will know which content will need to be improved at the change of season.

New challenges

Although we will surely have at least half of the sales team on holiday, we can take the opportunity to carry out actions that generate growth. Let's visit certain clients who may be looking for a change of direction in summer. They may be certain types of business: from clients who resist us to old clients we want to win back. It will be difficult to coordinate diaries, but those who are open will surely receive us with a calmness that we do not find in other months of the year. We are hardly talking about central clients in our sales strategy, but they can be interesting targets.

Summer onboarding

With a short previous trial period, the summer months can be a good month to incorporate and test new salespeople. These are months with less pressure than other seasons and can serve to give experience to new members of the sales team. Thanks to sales enablement platforms, it is estimated that onboarding is accelerated by 25%, and with prior training they can go out to sell with all guarantees. And when September arrives we will be able to have one more salesperson in shape, with all the pre-season done.

Internal training

Traditionally, the summer months have been used to propose training that gives a plus to our sales team. One possibility for the summer is to do a motivation course + internal training. Motivation is basic in every salesperson to approach their work more effectively and healthily. And for the training, this season you can take the opportunity to train them so that they have a superior command of all their work tools, among which is their digital sales platform.

From lost month to opportunity

These are some of the possible summer strategies, with which you will surely manage to prevent August from being a lost month for your company. And if everything we have talked about before sounds too distant to you, surely it is time for you to consider taking the step: Digitalising the sales process is no longer an option, it is a necessity.