Unlike a traditional CRM, the Sales Enablement is not a specific tool. It is an overall strategy, a unified process that relies on new technologies to achieve one goal: for the sales team to have all the resources it needs to maximise sales profits.

More and more companies are realising the value of applying Sales Enablement to their strategy. As such, we see that the Sales Enablement software market is booming.

Undoubtedly, the increase in investment in Sales Enablement solutions is due to the positive results. Companies that have been using Sales Enablement for more than 2 years show 48% more customer engagement than those that do not.

In 2023:

62% of companies already have some kind of Sales Enablement solution or programme
66% of companies allocated budget to Sales Enablement

But is technology enough?

Using technology just for the sake of it is pointless. Having the most advanced tools is an absurd expense if, in the end, they are not really used by the teams. Hence the vital importance of there being a digital adoption.

Technology is necessary, but it is not enough on its own.

It is essential that any company that wants to digitalise carries out prior work, analysing the new digital assets and, once implemented, studying what happens with these contents.
In this regard, many large companies are already committed to creating the role of Enablement Manager. And to improve sales they turn to people and companies that specialise in Sales Enablement.
But to understand how this can transform your sales, we must first understand the context that precedes us.

Soon you will be able to delve deeper into this topic and others related to it in our new eBook «Digital transformation in sales».