Last Wednesday 29 September, the Social Selling Day 2021, which revolved around “how to make LinkedIn and other digital channels a competitive advantage”, was held in Madrid.
The aim of the event was to convey the keys and benefits that implementing Social Selling could have for companies, a sales strategy that is not new, but which has now gained strength among large companies that are committed to the power and versatility of LinkedIn.
A successful day
After several months that have been complicated due to the pandemic, attendees were able to meet in person and enjoy a day dedicated to transformation and learning that was a resounding success in terms of attendance, with more than 70 executives filling the rooms.
The event featured presentations by 4 experts in Social Selling: Javier Velilla (from Comuniza), David Galve (from Optimum Ventas), Jordi Gili (from Execus) and Pere Tura (from CatalogPlayer) and the presentation of three success stories from companies that have implemented digital transformation processes in their sales teams. Representing the companies, attendees were able to hear from Daniel España of Jungheinrich España S.A.U., Roberto Zapico of Klüber Lubrication and Miquel Angel Cuenca Martinez of TQ Eurocredit.
The event also included a Networking space so that attendees could establish connections and generate valuable contacts, something that in the last year and a half has been difficult to do in person.
Artificial Intelligence in sales
During the day, Pere Tura, the CEO of CatalogPlayer, spoke about «Applications of Artificial Intelligence (AI) in sales». In his presentation he gave three keys that companies must take into account in order to adapt to the future of sales:
- The engagement, with a customer who is everywhere and with whom it is necessary to reconnect based on their needs, and not only on the product.
- The training and upskilling of teams so that they can adapt to new digital environments
- The importance of investing in technology that allows processes to be automated, AI to be applied and opportunities to be detected on an ongoing basis
