However much you may want to avoid it, in 2024 it is practically inevitable to use instant messaging for business. Salespeople receive and send information and proposals to customers daily through this channel, and in some sectors the use of WhatsApp is absolutely indispensable. So, if we live in this reality we must choose to take advantage of all the potential that this tool provides us with.
As we told you in a previous post, you must be very careful that salespeople use their WhatsApp professionally, but logically you must not forget the possibilities provided by activating the business profile through the WhatsApp Business. Platform. But this will only be a first step, because we can already tell you that it is now possible to connect your ERP with WhatsApp Business. You can do it thanks to our new product CP WhatsApp Sales created by the Catalog Player team and already available through our platform.
The power of your ERP in a WhatsApp environment
From now on you will be able to connect your ERP (Sage 200, SAP Business One, Odoo, Microsoft Dynamics, Libra…) with your WhatsApp Business. ¿Platform. And what will you gain from it? Let us tell you!

Thanks to CP WhatsApp Sales from now on you will be able to:
- Send products and offers to your customers
- Receive real-time feedback from the customer
- Monitor customer activity on shipments
- … And logically, receive orders!
Thanks to this new feature you will be able to automate sales processes, and simplify order taking for your salespeople. The sales team will be able to send directly, for example, a list of products to the customer who will be able to place the order directly from the WhatsApp interface, and receive the order automatically in your ERP.
Likewise, the same channel can be used to send offers, new products, new catalogues, with the great advantage that the content will always be up to date, thanks to the connector with the ERP.
If you already use any of the Catalog Player products (such as Mobile Sales) you will be able to manage and take advantage of all the possibilities of this advanced connector through the same administration panel. And if you do not yet use Catalog Player, do not worry, we will provide you with an administration panel to connect 24/7 your ERP with WhatsApp.









