In the current context, in which customers interact with brands through different channels, it is vital to present a aligned sales pitch.

Maintaining consistency in the discourse of the entire sales team is a challenge faced by many companies, especially large ones.

However, achieving this is vitally important, since presenting different discourses at the same time is a great risk for the company. Not all will be equally effective and, in the end, this means lost sales.

So, how can we achieve an aligned sales discourse? 

Consistent sales pitch

When we talk about an aligned sales discourse, it is important first to understand the concept of sales pitch.

The sales pitch it is a type of content that offers the salesperson the reasoning and information needed to convince the customer.

For the sales team to present a unified sales strategy, it is important to acquire a platform that allows all salespeople to access this content quickly and easily.

Furthermore, it is important that this document is constantly kept up to date and that all salespeople can keep up with these updates immediately and simultaneously.

The key to achieving this lies in unification.

Unification

For the unification of the discourse, it is essential that the information salespeople need for visits is not scattered across different channels, files or folders.

The CatalogPlayer platform it concentrates in a single tool all the communication elements needed to carry out sales actions. And furthermore, all integrated with the company's ERP. This means an improvement in the entire sales process: before, during and after sales visits.

In this way, an aligned sales strategy is achieved, since the platform helps all salespeople improve visits based on the objective collection of data:

• It helps to better prepare each visit
• It recommends content to show depending on the customer
• It provides process metrics to adapt the sales pitch to the results

Furthermore, through intelligent sales software these processes can be carried out automatically and in a personalised way for each customer.

Alignment of departments with an aligned sales discourse

But this unification should go one step further. To maintain total consistency in the brand image, it is worth strengthening coordination between Marketing and Sales.

Aligning departments can be a very difficult task for a company. However, getting the sales and marketing team aligned can be the key to success for an aligned sales strategy.

For a sales discourse consistent with the brand, it is interesting to acquire a platform that improves communication between these two departments.

With the CatalogPlayer platform, the marketing department can select and organise those valuable contents that may be useful for salespeople, in an easy and intuitive way.

So the key to maintaining consistency in the brand image lies in:

Simplified and improved communication thanks to the integration of channels.