With the technological landscape evolving at breakneck speed, it is quite possible that you will find yourself overwhelmed by the large number of digital solutions you can choose from for your company.

Nowadays, digital content management is vital for any company. For this, there are different tools that will probably sound familiar: PIM, DAM, Sales Enablement platforms… But what exactly do they consist of?

What is a PIM?

A PIM system (Product Information Management or in its translation “product information management”), as its name suggests, PIM solutions allow optimal organisation of a company's offering, centralising all the product information available in a single system. This includes everything from technical product features to marketing content and multimedia files.

The main advantage of having PIM software in your company is that there is good control over the large amount of data available about each product, so that it allows greater consistency in what is shown across the different channels.

What is DAM?

On the other hand, a DAM (Digital Asset Management) is responsible for the storage, management, organisation and distribution of digital assets. That is, it serves to keep digital files under control and to be able to access them at any time in an orderly way and keep them up to date. Especially nowadays, many of a company's contents are susceptible to being stored digitally: documents, images and video, presentations…

It is important that a DAM system is accessible from a unified point, so that all users in the company can access the necessary digital services. Likewise, nowadays it is interesting that customers can access digital content conveniently.

What is Sales Enablement?

The Sales Enablement (or sales training), although it can also concentrate its functions in software, refers rather to a strategy to maximise the company's profits through sales optimisation. Sales Enablement wants to ensure that the sales team can operate in the most appropriate way at each stage of the sales process.

How can Sales Enablement help us? According to CSO Insights, in 2020, companies that applied Sales Enablement had a 49% gain, compared with 42.5% for those that did not apply it.

It should be borne in mind that this improvement can be achieved through training the skills and knowledge of professionals, but also by promoting the use of effective digital resources for sales.

In this sense, in the current context, in which a new digital solution appears every day, it is important to find an integrated Sales Enablement platform (with all content and resources in one place) and integrable with other solutions.

Sales Enablement Platform Catalog Player

Catalog Player offers a intelligent sales platform that drives valuable commercial content to create a more effective sales experience.

The platform brings together the functionalities of PIM, DAM and Sales Enablement:
• The marketing department can select and organise the best content to make it available to Sales.
• Salespeople can easily access all content during an in-person or remote visit.
• Based on the use of this content, the platform generates useful metrics for the team's continuous learning.