We launch this ‘Success Stories’ section with the commercial catalogue of Freixenet, the world leader in quality cava.
Client objectives:
- Ensure that the sales force's commercial and logistical information is always up to date and update the presentation system.
- Reduce costs and time spent on editing and updating content, also for key accounts or specific segments.
- Optimise the content distribution process.
- Make greater use of the equipment (iPad in this case) that each member of its sales force has.
CatalogPlayer solution:
Given the client's needs, the implementation of CatalogPlayer is proposed in the communication process in two flows: Company-Sales Rep and Sales Rep-Client:
- It allows the marketing team to centralise product and brand content through the online management panel. It also allows their unified distribution based on profiles and sales workgroups.
- Use the CatalogPlayer tablet APP for the multimedia and interactive presentation of the company's products, enhancing the user experience and improving the corporate image.
- Automate the creation of product sheets in pdf. This ensures that the sales team always has the latest version y reduces the cost of maintenance and distribution of commercial sheets.
- It addresses the need to generate tailored content for key accounts or specific segments. This is achieved thanks to the possibility of creating, instantly from the APP itself, product groupings that can be shared with the client without the need to provide the entire catalogue.
- They automatically obtain all kinds of statistics on the use of the company's information and the communication channel with sales reps, and these with their clients, is unified.
