The commercial world has been transformed and adapting to the new digital context is essential for the progression and even the survival of many companies.
Digital trends and the online shopping revolution have already reached B2B ecosystems. However, historically the marketing of products and services between companies has been based on personal and professional relationships in the physical environment, and especially at the time of the sales visit.
The market has evolved and companies now face a hybrid buyer, who does not want to abandon the closer contact of visits, but who has a high level of autonomy and keeps informed at all times.
In this context of paradigm shifts in the commercial world, how are face-to-face environments being transformed?
The sales visit is also a constantly evolving field and current technological advances open the door to new B2B sales opportunities. Do you want to know what they are?
