We present the third and final instalment of the interesting talk about Artificial Intelligence that we had with Arian Ribell, CTO of Catalog Player and responsible for the implementation of AI in all the company's products. In it, he breaks down for us the main features of the great revolution underway: the AI Sales Assistant by Catalog Player.

[Here is the first instalment “Artificial Intelligence will be the ‘core’ of Catalog Player”]

[Here is the second instalment “Thanks to AI, searching content and documents has moved up a level”]

I understand that all the improvements you have mentioned to us previously take shape with what you have christened the AI Sales Assistant.

Correct. We have the different applications that our platform has, and on top of everything a higher layer that is our AI assistant or AI Sales Assistant. Conceptually, the Sales Assistant groups all the applications together and can be used from anywhere. As I have already mentioned, in the future our application will be organised a little differently from the current one through some widgets that we are already preparing and implementing. The best thing is that our users will notice continuous improvements that we are already working on.

What will it bring to companies to trust in their improvement through AI?

All the companies that get on the AI train now need to know that they will still be considered early adopters, companies that will begin to experience this change before most. At the same time they will be privileged, since they will experience the revolution from within, and will be able to make a spectacular leap in different areas such as data analysis or automation.

Can you tell us about some of the most notable improvements you are putting in place?

Our entire internal CORE is changing, and, for example the new interface of our AI Sales Assistant chat allows interaction with the whole platform using text and voice from Android, iOS, as well as the web backend, extranet and WhatsApp. We have also created a new visit assistant, which allows you to create, plan, view and report visits and consult general customer information. And I would also like to highlight the launch of the documents widget, thanks to which, when our assistant locates the information in a document, it quickly shows you a link so you can download it.

It is clear that customers have to get used to talking to the chat.

Yes, just as they already talk to ChatGPT for a multitude of tasks! The same will happen to them with our AI Sales Assistant within Catalog Player. Now, the virtual assistant already has the context of the ongoing conversation, which is very useful, and it will constantly improve in many aspects thanks to the improvement of artificial intelligence itself and our continuous work. When they realise everything it brings to improving their companies' sales cycle, they will quickly start using the assistant.

Would you like to add any topic to conclude the interview?

The customer needs to be clear that now our whole platform will increase its potential thanks to AI. As I said, the core of our application will be Artificial Intelligence, that is, what we have christened as AI Sales Assistant. For example, AI will allow you to generate a digital catalogue, automate CRM and order tasks, and help you from the start to prepare all your sales visits, whether in person or online. Thanks to our AI Sales Assistant, artificial intelligence will work for your company, and all of it with the same aesthetics and quality that we currently have on our platform.

Thank you very much.