Artificial Intelligence. AI. At Catalog Player we have been working with it for years to implement improvements to our platform and, like many other companies in the sector, we are amazed at the speed of change that this tool, when used well, allows us. We are experiencing a transformation that is completely changing the way we interact with our programs.
To talk about this, we sat down for an hour to talk with Arian Ribell, CTO of Catalog Player… and in love with the possibilities that AI offers us.
We arranged to talk about Artificial Intelligence, but you say you want to do a flashback to the beginning of Catalog Player.
Yes, when we started the project, people needed to automate the process of placing orders and that was their basic need. In parallel, we began to see that it wasn't just about placing orders, but that they also needed a visual tool to communicate and present content, and things kept moving forward. Now, more and more, people want to talk about data, about saying, now we need to see and analyse what is happening.
So let's talk about data.
Catalog Player collects a huge amount. We have, for example, sales histories or sales KPIs, which are very important, and the other layer, also knowing what my team does. Not only what they sell, which I can already see through the ERP, but what they are doing now, how many visits they make, and one of our added values, what they do during the visit.
That's a lot of information to handle.
Correct. Now we already have the information, the problem is how to visualise that information. Because if that information isn't visualised well, it isn't much use, rather the opposite. At the level of sales KPIs, we have had various dashboards and objectives for years. But in recent years we have seen how clients want more customisation and realise the importance of data analysis, and thanks to tools like Power BI we have solved this need.
Do I understand that you integrate BI applications with Catalog Player?
Yes. Business Intelligence tools allow you to generate your visual reports with charts and you can generate them whenever you want. The base data on visits, reports and product activity are in Catalog Player, and now all of this can be put together with this tool that is integrated with our solution. And there are many clients who are giving it more and more value.
And is this where we come to the importance of AI?
Exactly! Now you won't need to spend hours making reports; instead, you will be able to request the reports in real time, directly from the AI. We have been running the first pilots with clients for some time, creating reports that are generated instantly. This is a very important change and we are moving forward by previously validating this whole process.
What aspects are you currently focusing on at Catalog Player?
We have divided AI into three major agents: content, CRM and sales KPIs. Each agent is the specialist for handling that type of data. All our platform modules will be able to connect with the AI. For example, the AI will be able to create for me the reports I need, such as a client list, visits or a list of recommended items, all requested via text or voice. Our intention is for AI to become part of the ‘core’ of our platform.
[TO BE CONTINUED…]
