We continue with our success stories. On this occasion we talk about the brand Technal, a benchmark in the market for aluminium systems for construction, which has trusted Catalog Player to develop its smart sales platform.

Client objectives

Technal, a leading company in aluminium systems, has a broad product portfolio. With technical complexity and very dynamic, which is constantly renewed by the company's continuous innovation. This client needs to communicate its products, but also to reinforce in each of them the characteristics, applications and technical details.

Therefore, the management of its catalogue has been complicated and requires many company resources to keep it up to date. It needs to solve various aspects, such as:

• Need for all product information to be always up to date and available to customers and the sales team.
• Update of the presentation system: very easy access to all the technical elements of the products and their applications.
• Reduction of costs and time dedicated to editing and updating content.
• Availability of access and segmented information according to customer profile and for key accounts.
• Agility of the entire content management process

CatalogPlayer solution

An implementation of CatalogPlayer, which allows very agile product management. Remote access from anywhere (even without Wi-Fi) and an attractive presentation of the company and products down to the last detail.

• It allows the marketing team centralised content management through the online management panel, administered in various languages and with specific content for the different continents/countries in which the products are offered.
• The App is used as a downloadable multimedia catalogue: the multimedia and interactive presentation of the company's products, of a highly technical profile, allows users to have all the information they may need for the application of the products in their projects.
• It contributes to increasing the corporate image by presenting the company in its international implementation and with success stories in various markets.
• All types of statistics on the use of the application and information queries by product in each of the markets are automatically obtained.
• Own compilation and downloadable from the App Store.