Xavier García is a brand with vision: design and sustainability
From its creative headquarters in Poblenou (Barcelona) Xavier García designs and sells unique frames. It is a company expanding internationally, with a presence in several countries.
Its mission is to reach people who value glasses as an object of design and personality.
- Frames made with high-quality bio-acetate, 100% natural and sustainable.
- Design focused on light, colour and transparency.
- Products that combine practicality, style and environmental awareness.
The challenge: streamline the sales process and digitalise commercial communication
With a broad international structure of agents and distributors, the brand needed to streamline its sales management, replacing manual processes with an automated and centralised process that would allow them to:
- Reduce timings and errors in order management
- Reinforce the brand image with a highly professional digital catalogue
The solution: Catalog Player as a comprehensive sales tool
Catalog Player was implemented as a digital tool for the sales team. The system integrates directly with their ERP (A3/Nexus), and allows orders to be automated, information to be centralised and errors to be eliminated.
- Centralised access to products, orders, stock and offers
- Intuitive interface and rapid adoption by agents in 6 countries
- Orders synchronised in real time with their ERP
Measurable results: efficiency, speed and professionalism
The tool has professionalised the company's sales network and has given quality time back to the team.
Impact on brand image: digital, agile and reliable
The digital transformation has raised the brand's perception among its customers (opticians and distributors), conveying innovation and professionalism.
- Brand image aligned with sustainability and innovation
- Design as a value of the catalogue, consistent with the product
- Better customer and agent experience
Better data for sales management and decision-making
Sales management has real-time data and greater visibility of activity, enabling more strategic management and resource optimisation.
