Does your company not yet use Mobile Sales tools?
In other words: can your salespeople still not present the catalogue attractively, at any time, from anywhere?
And if they already do: are you making the most of the tools' potential?
Mobile sales: what are they?
The concept of Mobile Sales, which translates as mobile sales, refers to the ability of a sales team to access content and tools to sell at any time and in any place.
It is undeniable that the future of sales lies in mobile devices and the ability to offer an interactive customer experience beyond the office. However, we should not limit the meaning of Mobile Sales to “selling with mobile devices”.
Access from anywhere is not enough if the information that salespeople have to present remains scattered across many different folders and channels. A mobile sales solution is not just a catalogue on a tablet.
It must be a tool that allows sales actions in the field to be optimised:
- Task planning
- Present products and services interactively
- Place orders instantly
- Access to sales data
- Greater ability to interact with customers
These, among other functions that a mobile sales solution can – and should – include. In general, the best tool for mobile selling will be the one that is connected with other solutions, for example, your company's ERP, and groups content in an organised and accessible way.
5 advantages of mobile sales
Although mobile sales are a growing trend, you may be wondering: what exactly are their benefits? Here we present five major advantages.
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Increases team productivity
It has been shown that the introduction of mobile tools significantly increases the productivity of sales teams.
Salespeople often spend a large part of their time preparing content for visits. Through automation, you can free your team from highly repetitive manual tasks, which allows salespeople to focus more fully on direct customer service.
Furthermore, studies have shown that companies that use mobile sales tools find it much easier to align marketing and sales teams. This means greater efficiency of sales content and a greater ability to detect errors and bottlenecks and resolve them.
Finally, the ability to effectively track the entire sales process multiplies the options for cross-selling and upselling.
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Improves the customer experience
It is clear that we live in a much more frantic world than before. This is true for both your salespeople and your customers. The effectiveness and speed of mobile sales are also a great advantage for many customers.
For customers, it is very positive to access all the information they need as soon as possible, as well as being able to place orders instantly during the same visit.
During the sales visit, the customer has more ability to decide what they want to see. They can browse the catalogue in a more intuitive and well-organised way than in a traditional catalogue, filtering the content according to their interests.
Furthermore, in mobile sales the customer can see how the order is placed and adjust it with the salesperson according to their needs. What is more, these solutions often allow the customer to place the order themselves after the visit.
By feeling more involved in the whole process, a closer, more natural and trusting relationship is built, which increases engagement.
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Content always up to date
One of the great advantages of mobile sales is that the customer is always offered up-to-date content, even if the information has changed very recently.
This undoubtedly greatly reduces possible errors and conveys professionalism to the customer. It should be added, on the other hand, that this also implies a significant reduction in costs, since updating paper catalogues is laborious and expensive work, which is often not worth doing even for small changes.
It is very positive for sales that the salesperson has, on their mobile device, up-to-date information about all products and services. This makes it easier for the salesperson to offer a personalised experience tailored to the Customer Journey of each customer.
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Easy access to all kinds of data and insights about sales
One of the important benefits of mobile sales is its ability to collect information about customers, products and orders as they are generated.
Data extraction allows the company to have insights important ones: which products are most popular? How often does each customer buy? What upselling possibilities exist? In general, it allows answering an essential question to sell more: what should I improve?
The best option would be to choose a mobile sales solution that, at the same time, extracts analytics and KPIs from commercial actions automatically. This is key to anticipating customer needs and improving the effectiveness of your sales team.
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Improving brand image at a global level
Nowadays, mobile sales are moving from being a positive addition for your company to being an essential function for sales, especially in commercial visits in the field.
Mobile sales solutions help to create better organisation and internal communication in the sales team, as well as between the different departments themselves. And this is conveyed to the customer.
Having this type of tool conveys to customers an image of seriousness, efficiency and modernity of the entire company, which also increases their trust.
Now all that's left for you to do is: try the Mobile Sales tool from CatalogPlayer to discover these advantages for yourself.
