Eismann is a leading company in the home delivery service of ultra-frozen products. An important part of its commercial management is based on a catalogue organised by categories, with multiple products that are constantly renewed. The catalogue itself is continually evolving, adapting to the different campaigns and seasons of the year.

The other important aspect is customer loyalty and management in a system based on self-selling with direct contact with the buyer, key to reaching thousands of homes around the world.

The challenges posed by Eismann have been to achieve a catalogue that:

• Is a tool that allows faster and more interactive product sales.
• Is quick to update, optimal in the process of incorporating new content and offers.
• Has simple and complete access to the different product families.
• Is more efficient in costs and time dedicated to editing and updating paper content.
• Allows the customer's purchase history to always be available to the salesperson in order to adjust the offer to each buyer.

CatalogPlayer solution:

It is an innovative and unbeatable system for managing catalogue content. It is ideal for companies like Eismann, with very broad product portfolios, which are continually modified and must be presented in an agile and very attractive way to customers, with offers and promotions highlighted.

Thanks to CatalogPlayer Eismann has a powerful tool that:

• Allows centralised content management through the online management panel.
• The App is used as a mobile catalogue, in which the presentation of products is complete and perfectly adapted to each customer.
• Purchase is made easier for the customer, as the salesperson can show the product offer always updated in terms of prices and conditions.
• Allows the order to be closed at the same moment and all related internal processes to be initiated (preparation, payments, shipments…).
• Provides the self-salesperson with a route management system adaptable to day-to-day variations.
• All types of statistics on the use of the application, the products shown and the offers made are obtained automatically.
• And finally, and very importantly given the capillarity of the visits: it does not depend on an online connection, as it works remotely even without Wi-Fi coverage.