As we have been doing since we started the project, this year 2024 we have continued working on improving the robustness of the CatalogPlayer platform and on other points that are important to be able to optimise all procedures. Some improvements are very visible and others, just as important, remain in the background at the base of the technological structure. Improvements focused on the idea of offering the best sales tool: your best ally to sell more and better.
2024 News
During this year, we have updated the CatalogPlayer sales platform, in its different variants, to continue increasing its effectiveness.
Some of the most notable new features on the platform have been:
• Improvements in the Administration Panel: sales, prices, advanced filters, etc.
• New commercial capsule functionalities: complete web navigation organised by commercial capsule and direct PDF download.
• Functional improvements in the APP: new interfaces for standard product sales KPIs and historical data, improvements in the Favourites module, among others.
• Improvements in the B2B Sales Portal: advanced search, volume prices/discounts, new views of references and sales KPIs, etc.

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We have also developed evolutions within the premium modules to squeeze even more out of the potential of having our platform:
• Whatsapp Sales: new functionalities to carry out mass campaign sends to your customers and receive orders via Whatsapp, integrated with your ERP.

• CRM Leads: improvements in opportunity listings and new functionalities such as groups, management of offered products, among others.

• AI Sales Assistant: new sales assistant available in beta version for all CatalogPlayer products.

• Promotions: Improvements and new functionalities.
Other improvements that are not always very visible, but which are very important for the systems to remain technologically robust and advanced:
• The infrastructure and deployment processes have been improved
• New systems have been added to store data so that it can subsequently be used by AI agents.
• New APIs and AI: For the creation of the new assistants, new APIs have been added that allow data to be obtained and presented efficiently.
Also as a new feature we have decided to include in the SAAS services and licences a system of recurring training. Every quarter, completely free webinars will be scheduled in which product sessions will be held to promote the continuous training of users. You will receive information about this during the month of January.
With all these improvements we work every day to continue keeping our platform and your sales at the highest level. Hoping that this 2025 brings us all many successes: Happy 2025!






